OVO’s extremely talented artist PARTYNEXTDOOR hopped on a banger with Major Lazer and Nicki Minaj in January of this year. A few months later we can see the potential this record really has as it’s been getting radio spins globally, but still hasn’t gotten old!
Towards the end of March, Major Lazer launched what they call the “Run Up Dance Challenge” where people submit 45 second videos of them dancing to the new hit. Major Lazer then went on to create a playlist of the best submissions on their Youtube account.
Now, over 2 weeks after the launch of the Run Up Dance Challenge, the official video for the hit song has released. The video includes PARTYNEXTDOOR at a party where EVERYONE is on their phone or busting a wine. For Nicki’s verse a Facetime convo launched and the video cuts to Nicki at a get together with her friends in what appears to be a villa or penthouse. All in all the whole Run Up campaign has been a strong one and the track is one of those that sticks to your head upon listening.
Watch the visual for Run Up below: