Toronto’s Cash Money signee J-Soul kicked off his weekly playlist series #SADSOULSADDERDAYS on SoundCloud. The first release is titled Sad Soul and it includes production credits from FRIDVI, MSA, Laffey and The Public’s Shyheem.
The track serves as a perfect intro to the theme of his playlist series. Soul has been creating a build up for the #SadSoul theme via social media by frequently tweeting with a broken heart. The branding and build up prior to the launch of #SADSOULSADDERDAYS was organic and creative.
Listen to Sad Soul and stay tuned for the rest of the weekly #SadSoulSadderDay releases.