music R&B/Soul

J-Soul – Sad Soul

Toronto’s Cash Money signee J-Soul kicked off his weekly playlist series #SADSOULSADDERDAYS on SoundCloud. The first release is titled Sad Soul and it includes production credits from FRIDVI, MSA, Laffey and The Public’s Shyheem. 

The track serves as a perfect intro to the theme of his playlist series. Soul has been creating a build up for the #SadSoul theme via social media by frequently tweeting with a broken heart. The branding and build up prior to the launch of #SADSOULSADDERDAYS was organic and creative.

Listen to Sad Soul and stay tuned for the rest of the weekly #SadSoulSadderDay releases.

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